Rosetta Blu Mediceo is the wallpaper designed by Costantino Gucci for MaVoix that explores the boundary between Tuscan craftsmanship and contemporary perception. Inspired by the decorative elements of Florentine Renaissance architecture from which it takes its name, this creation is shaped by a rigorous grid of three dimensional modules, where each cell hosts a concave rosette, evoking the language of architectural bas relief.
The Blu Mediceo variant enhances the sculptural character of the pattern. A surface marked by rectangles carved through a play of solids and voids, where the dominant blue, elegant, regal, and historic, engages in a dialogue with the light and shadow that move across the wall. The result is a fluid, vibrant surface that shifts throughout the day depending on the light that passes over it. A pattern that seems to breathe.
The deep blue chosen by Costantino Gucci recalls the pigment favored by Medici patrons, used in fifteenth century Florentine workshops as a symbol of opulence and refinement. Here it is reinterpreted through a minimalist and geometric lens, making this wallpaper ideal for elegant and sophisticated interiors that bring together heritage and visual innovation.
The simulated three dimensional effect, achieved through a meticulous study of digital lighting and graphic texture, makes Rosetta Blu Mediceo a visually tactile wall decoration. It does not simply act as a backdrop, but becomes structure and spatial vibration.







