The Immersive Installation by Magnus Gjoen for Roberto Giovannini at Salone del Mobile 2024

Salone del Mobile.Milano 2024 marks a pivotal moment for Roberto Giovannini: a renewed way of narrating classical furniture through materiality, scenography, and a more open dialogue with contemporary design.
Within its stand—an elegant, dramatic, and deeply immersive setting—the historic Florentine brand brings together sculptural objects, Baroque-inspired furnishings, refined finishes, and an almost obsessive attention to detail.

It is within this framework that the collaboration with MaVoix and artist Magnus Gjoen takes shape. Gjoen is the author of the wallcovering Hidden in Plain Sight – Black Edition, selected to define the stand’s main wall and transform it into a powerful narrative backdrop.