COOKIE POLICY

MAVOIX

1. Introduction

This information notice is provided by MALOX SRL, in its capacity as Data Controller, in accordance with Regulation (EU) 2016/679 (“GDPR”), Directive 2002/58/EC as amended by Directive 2009/136/EC (“ePrivacy Directive”), and the guidelines of the Italian Data Protection Authority.

The website https://mavoix.boutique/ (hereinafter, the “Website”) uses cookies and similar technologies to ensure the correct functioning of the site, to enhance user experience, and—subject to user consent—for analytical and marketing purposes.

Cookies are small text files that websites send to the user’s device (usually the browser), where they are stored to be sent back to the same websites upon subsequent visits. Similar technologies such as pixels, web beacons, and local storage are also covered by this policy.

3.1 Technical Cookies (Strictly Necessary)

These cookies are essential for the proper functioning of the Website and cannot be disabled in our systems. They allow:

  • navigation between pages;

  • access to secure areas;

  • use of basic features.

No consent is required for the installation of these cookies.

3.2 Performance/Analytics Cookies

These cookies allow us to monitor and analyze the performance of the Website using aggregated data:

  • We use Google Analytics with IP anonymization enabled to reduce the possibility of identifying users.

  • We use Google Tag Manager as a tag management platform.

Anonymized analytics cookies do not require consent. However, if cookies can be linked to individuals or full tracking is enabled, prior consent is required.

3.3 Profiling and Marketing Cookies

These cookies are used to track users’ browsing behavior in order to:

  • display advertisements aligned with the user’s interests;

  • send promotional communications;

  • integrate third-party services (e.g., social media, video embeds, external links).

The services that may use these cookies include:

  • Mailchimp – for newsletter subscription and behavioral tracking;

  • Facebook / Instagram / Pinterest / YouTube – via pixels and remarketing tools;

  • Linktree – which may set third-party tracking cookies;

  • Google Search Console – used to improve SEO performance (no cookies installed, but may process aggregate behavior data).

These cookies are only installed after obtaining the user’s explicit consent.

Upon visiting the Website, users are shown a banner that:

  • allows acceptance of all cookies;

  • allows rejection of non-essential cookies;

  • provides a preferences center to selectively enable/disable cookie categories.

Consent is collected in accordance with GDPR principles of granularity and revocability, and is stored for a maximum period of 6 months, after which it is requested again.

Users can change their preferences at any time by accessing the “Cookie Settings” section located in the Website’s footer.

Users may also manage, block, or delete cookies through their browser settings. Below are links to instructions for common browsers:

Disabling cookies may impact some functionalities of the Website.

The Website may include content or features from third parties (e.g., embedded YouTube videos, social sharing buttons, Google Maps). Interactions with such services are governed by the policies of the respective providers. Please consult their cookie/privacy notices:

We encourage users to review these third-party policies for more information on how data is handled.

In addition to cookies, personal data may be collected via:

  • contact forms voluntarily filled out by the user;

  • newsletter subscription;

  • direct exchange of contact information or business cards;

  • interactions via social media channels.

These processes are governed by our [Privacy Policy], available in the dedicated section of the Website.

Registered trademark of Malox Srl Unipersonale
Email: info@malox.biz; info@mavoix.boutique
Registered office: Via Salvestrina 12, 50129 – Florence, Italy
VAT Number: 07114000487

To exercise your rights under Articles 15–22 of the GDPR (access, rectification, erasure, objection, restriction, portability), you may contact the Data Controller at the addresses provided above.

To ensure transparency and compliance with European data protection laws, Ma Voix Boutique uses a Consent Management Platform (CMP) that adheres to the IAB Transparency and Consent Framework (TCF), version 2.2.

9.1 CMP Purposes

The CMP allows users to:

  • receive clear, up-to-date information about cookies used on the Website;

  • give granular consent for different processing purposes (e.g., analytics, profiling, marketing);

  • modify or withdraw their consent at any time, easily and transparently;

  • store proof of consent in accordance with GDPR accountability requirements.

9.2 Key Features

The CMP integrated into https://mavoix.boutique/ enables users to:

  • view the full list of vendors and technologies involved;

  • manage consents by purpose (e.g., performance measurement, ad personalization, remarketing);

  • enable or disable cookies by category (essential, analytics, marketing).

9.3 Consent Storage

The preferences set by the user are stored for a period of up to 6 months, after which consent will be requested again.

9.4 Access and Modification

Users can at any time:

  • access the CMP by clicking on “Cookie Settings” in the Website’s footer;

  • modify initial choices or completely revoke previously given consent.