A Renovated Hotel Between Florentine History and Italian Design

In the heart of Florence, within a historic palace near Santa Maria Novella, Hotel Aramis has undergone a significant renovation project led by the vision of architect and interior designer Patrizia Gervasi.
An intervention that thoughtfully reinterprets the building’s original spirit—long associated with hospitality—and translates it into a contemporary experience defined by understated elegance, tactile materials, and a refined color palette.

The existing spaces, shaped by time and the memory of the place, have been preserved and enhanced through a harmonious balance between classical forms and modern elements, creating interiors that invite calm, connection, and a mindful appreciation of detail.

For eight rooms at Hotel Aramis, the Fiori wallpaper, designed by Marika Tardio for MaVoix, was selected.
A poetic, lightweight yet graphic pattern, capable of introducing a visual narrative that gently enhances the atmosphere of each room.

Following the creative direction of Patrizia Gervasi, every space was given a customized background palette, carefully calibrated to the project’s chromatic guidelines and designed to dialogue with furnishings, textiles, boiserie, and architectural tones.
A level of customization that makes each room unique while preserving a strong and coherent stylistic identity.