A wallpaper that goes beyond decoration, Hidden in Plain Sight is a layered visual artwork, conceived by artist Magnus Gjoen as a conceptual camouflage — a kind of maximalist glamflage.
At first glance, it appears to be an abstract pattern, but on closer observation, figurative traces, baroque details, and painterly fragments emerge. It is an invitation to discovery, a narrative hidden within the surface.
At the heart of the design lies Giovanni Battista Tiepolo’s Allegory of Marriage ceiling, preserved at Ca’ Rezzonico in Venice.
To this, Gjoen overlays two still lifes from his private collection — iconic elements that he deconstructs and reassembles into a new visual balance.
The camouflage structure does not conceal; it reveals in fragments, disrupts, and realigns.
The result is a baroque visual tapestry, powerful and enigmatic, where the ancient and the contemporary converge to create a highly symbolic pattern.
In this version, Hidden in Plain Sight rests upon an absolute black background, which amplifies the contrast of the brushstrokes and floral details drawn from the original works.
The deep black acts as both void and frame, emphasizing the pictorial substance and transforming the wall into a visual threshold between absence and revelation.
The Black Edition is designed for dramatic, conceptual, and scenographic interiors, where decoration becomes dialogue and visual tension.
The Hidden in Plain Sight – Black Edition measures 170 × 180 cm and is infinitely repeatable, generating a seamless, immersive visual effect.
Hidden in Plain Sight
A wallpaper that goes beyond decoration, Hidden in Plain Sight is a layered visual artwork, conceived by artist Magnus Gjoen as a conceptual camouflage — a kind of maximalist glamflage.
At first glance, it appears to be an abstract pattern, but on closer observation, figurative traces, baroque details, and painterly fragments emerge. It is an invitation to discovery, a narrative hidden within the surface.
At the heart of the design lies Giovanni Battista Tiepolo’s Allegory of Marriage ceiling, preserved at Ca’ Rezzonico in Venice.
To this, Gjoen overlays two still lifes from his private collection — iconic elements that he deconstructs and reassembles into a new visual balance.
The camouflage structure does not conceal; it reveals in fragments, disrupts, and realigns.
The result is a baroque visual tapestry, powerful and enigmatic, where the ancient and the contemporary converge to create a highly symbolic pattern.
In this version, Hidden in Plain Sight rests upon an absolute black background, which amplifies the contrast of the brushstrokes and floral details drawn from the original works.
The deep black acts as both void and frame, emphasizing the pictorial substance and transforming the wall into a visual threshold between absence and revelation.
The Black Edition is designed for dramatic, conceptual, and scenographic interiors, where decoration becomes dialogue and visual tension.
The Hidden in Plain Sight – Black Edition measures 170 × 180 cm and is infinitely repeatable, generating a seamless, immersive visual effect.
